We have all seen the Eveready Energizer Bunny that just keeps on going and going and going. We all like that commercial. Why? Because nothing seems to stop the bunny. It always has a little more energy to just keep on truckin’.
Over the years I have seen a lot of entrepreneurs in various roles as they build businesses. Some entrepreneurs love the thrill of the hunt and are always out looking for new prey (business leads). They never seem to get tired of being out there. They cannot stand paper work, being in the office and dealing with the routine of the day to day business. They love the hunt/closing of the sale. They leave the cleaning of the fruits of their hunt to others. After the kill/closing of the sale, they are off to the next hunt. These entrepreneurs rarely fail. If they do, it is due to events beyond their control. Even after failing, they just get ready for the next hunt and are back in the game in no time at all.
Other entrepreneurial types love operations, designing strategies or working with customers. We are all different but there is one eternal truth. If you do not have a hunter, everyone goes hungry.
The hunt is another metaphor for that ol’ energizer bunny. As I see our locations maturing, each of you is solving the hunt in different ways. Jeff, Bob, Jimmy and Mike have hunters. Jill, Bill and Doug are their own hunters. Regardless of what you do, you have to spend more time hunting, especially in this famine-like economic environment.
One thing is for sure, the more clients you sign up now, the better tomorrow is going to be when it begins to rain. When it is raining, the people that will talk to now will not have the time to talk to you when they are busy (because they have downsized much of their staff) and they will be overloaded and have little time to think about moving to a new drug testing company. They will most likely go to their existing vendor. You might as well be that vendor.
The best time to hunt is NOW.
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