Let's Talk About Offline Marketing

By Tammy Wood
In our recent discussions I have introduced a few creative ideas for marketing that you can do on your own. I am going explain the benefits of one of the suggestions in this post, specifically WikiAnswers.com. Within that format there are 'categories' one particular category is called "Drug Tests", any questions pertaining to drug tests ( for this example) are in that category. Click here to view that page.

Using question and answer websites will provide three benefits:

1. It adds a link to your website on the internet, this link builds valuable 'link juice' on the internet. The more links you have to your website the higher organic ranking your site would be within the search engines. 2. Search Engines will now see your link in a different format. The format is using tags and keywords. The tags and keywords are 'anchor' text on the internet. This anchor text is also on your sites, these feed off each other and increase your page rank.
3. Answering questions in this format gives you the level of expertise in your professional field & drives traffic to your site.

So how to begin?

• Visit www.WikiAnswers.com
• Set up an account- use your domain name email address ( accudiagnostics or arcpointus) whichever you prefer.
• Search questions- using your keywords IE: drug testing, paternity testing, DNA testing etc. You do not have to be super explicit.
• Answer questions that are relevant to your field of expertise, without looking like an advertisement.

Here is a real question located on the site:

"If I did meth on feb 11th and on april 5th will you flunk a hair test by alot or is there a legal cut off limit that would make you safe"

Answer on site: "Stop doing meth and then you wouldn't have this problem! "

While accurate, it isn't a good answer and didn't assist the person at all. Let's look at another question located here: WikiAnswers.com

Question: Can Klonopin be detected in blood tests?

Answer: Yes, Klonopin® (generic: clonazepam) can be detected in blood tests, if the test includes a benzodiazapine panel.

If the blood test is being used to determine medical problems and treatment, it may or may not include this assay. If the blood test is being used for employment or other types of drug screening, it will almost certainly show up.

Sometimes labs report the presence of benzodiazepines (the class to which clonazepam belongs) as Valium® (generic: diazepam), another drug of the same class.

If a doctor has prescribed Klonopin® for treatment, take your prescription or your prescription bottle with you to the test, and the presence of the drug on your blood test should not be a problem.

This is a good informative answer, the only modification I will make to this is: "As the owner/ operator of AccuDiagnostics in Lancaster, I get this type of question all the time. " And of course in the "Reference Section" enter YOUR URL.

Throughout the site you will see both unanswered questions and answered questions. You can answer both- the availability on the site is to "improve" an answer. In the case of our meth question, there is a link ( on the right hand side of the question) when you click on it, it opens the question and the previous answers. You are than prompted to update the answer.

* BONUS
Once you have created an account, logged in and ready to start answering questions on the left hand side in blue are navigational tools for use throughout the site. The important one for us to focus on is " related links" clicking on that will take you to a form to insert YOUR link. This is because all your content on your site is relevant to the question. You can direct these to a particular page on your site or just to your www.AccuDiagnostics.com/location page, either way it’s a great way to add value to your search engine rankings.