After nearly a month off, CAMPA meeting will begin with a General Meeting on May 7th, one week from today at 12 pm, PDT.
Some of the topics we will cover are:
· Refined SEO and AdWord list results
· New landing page strategy
· Office manuals discussion
· E&O insurance discussion
· CA Employment attorney
· What is happening in the region
Put this meeting on your calendar.
Thursday, April 30, 2009
Tuesday, April 28, 2009
E&O Data Being Submitted
As discussed in a previous blog posting, Jill Chioino, our resident Insurance Expert, is submitting the cummulative information to an insurance underwriter for a formal review of our E&O insurance coverage.
See your email (or the April 24th blog posting) for the data that you need to provide.
Your information needs to be in today. If is not, your location will not be included in the underwriting. Send information to jchioino@accudiagnostics.com.
See your email (or the April 24th blog posting) for the data that you need to provide.
Your information needs to be in today. If is not, your location will not be included in the underwriting. Send information to jchioino@accudiagnostics.com.
Monday, April 27, 2009
Wisdom
Last week I attended a franchise conference. Like many conferences, there were a lot of experienced franchisors and franchisees. In one of the sessions I attended, there was a panel presenting a topic of winning loyal customers. There was no earth shattering techniques or new secrets on how to get customers, but there were a couple of catch phrases that rang true in our business.
Here are a few that you may want to ponder:
1. Relentless follow through wins customers. It takes 7-9 contacts to win a new customer.
2. Loyal customers spend 67% more on your products and services.
3. Marketing is like gambling. Professional gamblers know their data and then they play the odds.
4. Ask everyone for their email address (If the upcoming AccuDiagnostics newsletter is going to be successful, this is going to be essential).
5. Getting customers is the easy part. Getting them to come back is the hard part.
6. How businesses survive recessions is to market their way through them….it worked in the last 13 recessions – it will work in this one too.
7. What you permit, you promote.
Sometimes wisdom is common sense.
Here are a few that you may want to ponder:
1. Relentless follow through wins customers. It takes 7-9 contacts to win a new customer.
2. Loyal customers spend 67% more on your products and services.
3. Marketing is like gambling. Professional gamblers know their data and then they play the odds.
4. Ask everyone for their email address (If the upcoming AccuDiagnostics newsletter is going to be successful, this is going to be essential).
5. Getting customers is the easy part. Getting them to come back is the hard part.
6. How businesses survive recessions is to market their way through them….it worked in the last 13 recessions – it will work in this one too.
7. What you permit, you promote.
Sometimes wisdom is common sense.
Thursday, April 23, 2009
Team Work at Work in E&O Insurance Review
The power of franchising is leverage the collective knowledge of each franchisee to create a competitive advantage in the market place.
Jill Chioino, our CAMPA Insurance Expert, is doing a complete review our E&O insurance coverage. Since the types of business and clients we are working is expanding this is creating additional liability exposure, it is prudent that we evaluate these issues and gather information on the types of testing, procedures and additional services each location is performing. This information will be compiled and submitted to an E&O Policy underwriter to craft coverage for our specific needs in CA and NV.
Kindly respond back to this email and Jill will compile this information and forward it to the agency she is working with at this time. Please answer each question in much detail and give a detailed description of operation.
PHYSICALS
(01) What type of Physicals are being performed?
(02) Is a nurse practitioner or a physician doing the physicals?
(03) Do they have their own Professional Liability Policy? and if so, will their policy cover this exposure?
(04) Are these services done in your office?
(05) Do the employees have experience in this type work?
DNA
(01) What types of DNA collections are you requesting coverage for?
(02) Who are you doing the collections for?
(03) Are these services done in your office?
(04) Do the employees have experience in this type work?
BACKGROUND CHECKS
(01) What kind of background checks are you doing?
(02) Are your employees doing the background checks?
(03) Who are you doing the background checks for?
(04) Are these services done in your office?
(05) Do the employees have experience in this type work?
TRAINING
(01) What kind of training are you doing?
(02) Who is doing the Training?
(03) Are these services done in your office?
(04) Do the employees have experience in this type work?
This Blog Posting will be followed up with an email you can respond to. Please provide this information on or before Tuesday, April 28th. After this date, your information will NOT be included in the underwriting review. Send information to jchioino@accudiagnostics.com.
Jill Chioino, our CAMPA Insurance Expert, is doing a complete review our E&O insurance coverage. Since the types of business and clients we are working is expanding this is creating additional liability exposure, it is prudent that we evaluate these issues and gather information on the types of testing, procedures and additional services each location is performing. This information will be compiled and submitted to an E&O Policy underwriter to craft coverage for our specific needs in CA and NV.
Kindly respond back to this email and Jill will compile this information and forward it to the agency she is working with at this time. Please answer each question in much detail and give a detailed description of operation.
PHYSICALS
(01) What type of Physicals are being performed?
(02) Is a nurse practitioner or a physician doing the physicals?
(03) Do they have their own Professional Liability Policy? and if so, will their policy cover this exposure?
(04) Are these services done in your office?
(05) Do the employees have experience in this type work?
DNA
(01) What types of DNA collections are you requesting coverage for?
(02) Who are you doing the collections for?
(03) Are these services done in your office?
(04) Do the employees have experience in this type work?
BACKGROUND CHECKS
(01) What kind of background checks are you doing?
(02) Are your employees doing the background checks?
(03) Who are you doing the background checks for?
(04) Are these services done in your office?
(05) Do the employees have experience in this type work?
TRAINING
(01) What kind of training are you doing?
(02) Who is doing the Training?
(03) Are these services done in your office?
(04) Do the employees have experience in this type work?
This Blog Posting will be followed up with an email you can respond to. Please provide this information on or before Tuesday, April 28th. After this date, your information will NOT be included in the underwriting review. Send information to jchioino@accudiagnostics.com.
The Power of Buzz
What is buzz?
By definition buzz is the phenomenon when people you do not even know are talking about you.
In talking to Jeff and Carol yesterday on an unrelated subject, they shared a ‘buzz’ experience. They were talking to one of their Chamber contacts and he told them that he was in Mimi’s Café and Restaurant the other day and there were a group of firemen (AccuDiagnostics of Sacramento has the Sacramento Fire, Police and Bomb Squad account) talking about AccuDiagnostics.
Yep, there is buzz in Sacramento over what Jeff and Carol are building – a reputation for outstanding customer service and the premier drug testing facility in Sacramento.
By definition buzz is the phenomenon when people you do not even know are talking about you.
In talking to Jeff and Carol yesterday on an unrelated subject, they shared a ‘buzz’ experience. They were talking to one of their Chamber contacts and he told them that he was in Mimi’s Café and Restaurant the other day and there were a group of firemen (AccuDiagnostics of Sacramento has the Sacramento Fire, Police and Bomb Squad account) talking about AccuDiagnostics.
Yep, there is buzz in Sacramento over what Jeff and Carol are building – a reputation for outstanding customer service and the premier drug testing facility in Sacramento.
Tuesday, April 21, 2009
CAMPA Client Newsletter Gets Ready
As discussed in our last CAMPA Meeting, we are getting ready to launch the AccuDiagnostics quarterly email newsletter!
This newsletter is designed to keep your current clients and possible leads updated in the changes taking place in your industry that may apply to or affect their business in any way.
Our goal is to politely keep your name present in your client’s minds while also establishing AccuDiagnostics as the reliable information specialist of whom the client can depend on for changes in regulation and so forth.
Amber will be gathering your entire client and potential client's email addresses in the next few weeks. Please be assured that this newsletter is NOT be intended to pester your clients into buying or using your service. This newsletter will be strictly helpful and interesting information.
Amber will need your client's names and emails by May 1st. Amber will be in touch in the next week or so to discuss getting this information from you. The newsletter will be ready for your review on or before May 8th.
Any questions should be directed to Amber at 801-458-5394 or achristensen@accudiagnostic.com.
This newsletter is designed to keep your current clients and possible leads updated in the changes taking place in your industry that may apply to or affect their business in any way.
Our goal is to politely keep your name present in your client’s minds while also establishing AccuDiagnostics as the reliable information specialist of whom the client can depend on for changes in regulation and so forth.
Amber will be gathering your entire client and potential client's email addresses in the next few weeks. Please be assured that this newsletter is NOT be intended to pester your clients into buying or using your service. This newsletter will be strictly helpful and interesting information.
Amber will need your client's names and emails by May 1st. Amber will be in touch in the next week or so to discuss getting this information from you. The newsletter will be ready for your review on or before May 8th.
Any questions should be directed to Amber at 801-458-5394 or achristensen@accudiagnostic.com.
Monday, April 20, 2009
George Washington
William Thackeray’s historical novel, The Virginians, poignantly describes George Washington’s stamina as a leader as he captained his beaten down and malnourished troops during the darkest days of the American Revolution. “Through all of the doubt and darkness, the danger and long tempest of the war, it was only the American leader’s indomitable soul that remained entirely steady,” Thackeray wrote.
Washington faced life and death decisions daily as the Commander of a ragtag bunch of citizen soldiers. Likewise, entrepreneurs - big and small - need to reach down to draw upon their inner strength, and show resolve and fortitude in making critical decisions on a daily basis. They need to be calm in the face of an uncertain economy, not only for the benefit of their employees, but also for their clients and customers. They need to see through the fog of today’s uncertain economical environment and project an aura of confidence and an optimistic vision.
There are five characteristics of a great entrepreneurial leader:
1. Humility. In any uncertain environment, it is important to recognize that no one has all of the answers. A leader needs to be open-minded and look for ideas from those around him or her, and his or her mentors and advisors. A leader should never communicate that he or she knows what to do at all times. However, a leader should galvanize around him or her, through collaboration, those who will be responsible with the tactical implementation of the leader’s decisions.
2. Resolve. “I am not going to allow this to happen on my watch!” Drive and focus are critical when things are crazy. Keeping focus on the important stuff is critical. If a leader begins to second guess his or her decisions, it may lead to a downward spiral of self-doubt and a self-inflicted mindset in a vortex of defeat.
3. Keep the End in Mind. It is too easy to get distracted by the day to day minutia and lose sight of the end objective. Washington always had to keep in mind the purpose of the Revolution. Entrepreneurial leaders need to keep the end game in the forefront – why am I in this business and what do I need to do to enhance the probability of getting across the finish line? This line of reasoning will force tough decisions to be made with the end in mind. These decisions become easier to make and are less likely to be delayed. Indecision can be fatal.
4. View the World as a Puzzle. If problems appear insurmountable, it can be difficult to stay motivated, let alone inspire those around you. When a leader sees challenges as a giant puzzle, he or she is more likely to think outside of the box and energize those around him or her, driving innovative solutions. Recently I read about Steven Heydt, president of Elite Island Resorts. Faced with cancellations and declining bookings at his resorts, his team offered customers an opportunity to trade certain stocks, most of which had fallen off the cliff, for credit at July 1, 2008 value for future bookings. Talk about thinking creatively.
5. It Is Not All About You. The world is a dynamic and evolving environment where entrepreneurial leaders will take their share of lumps. An entrepreneurial leader’s primary role is to facilitate the success of those around him or her; if a leader can manage this – success is guaranteed.
Being able to find inner strength is a core leadership trait of a successful entrepreneurial leader. How you do it is not set in stone, but as George Washington did in the darkest days at Valley Forge - he led by example and projected confidence to those around him, motivating those on the brink to look to the hope of the future – the result, the United States of America.
Washington faced life and death decisions daily as the Commander of a ragtag bunch of citizen soldiers. Likewise, entrepreneurs - big and small - need to reach down to draw upon their inner strength, and show resolve and fortitude in making critical decisions on a daily basis. They need to be calm in the face of an uncertain economy, not only for the benefit of their employees, but also for their clients and customers. They need to see through the fog of today’s uncertain economical environment and project an aura of confidence and an optimistic vision.
There are five characteristics of a great entrepreneurial leader:
1. Humility. In any uncertain environment, it is important to recognize that no one has all of the answers. A leader needs to be open-minded and look for ideas from those around him or her, and his or her mentors and advisors. A leader should never communicate that he or she knows what to do at all times. However, a leader should galvanize around him or her, through collaboration, those who will be responsible with the tactical implementation of the leader’s decisions.
2. Resolve. “I am not going to allow this to happen on my watch!” Drive and focus are critical when things are crazy. Keeping focus on the important stuff is critical. If a leader begins to second guess his or her decisions, it may lead to a downward spiral of self-doubt and a self-inflicted mindset in a vortex of defeat.
3. Keep the End in Mind. It is too easy to get distracted by the day to day minutia and lose sight of the end objective. Washington always had to keep in mind the purpose of the Revolution. Entrepreneurial leaders need to keep the end game in the forefront – why am I in this business and what do I need to do to enhance the probability of getting across the finish line? This line of reasoning will force tough decisions to be made with the end in mind. These decisions become easier to make and are less likely to be delayed. Indecision can be fatal.
4. View the World as a Puzzle. If problems appear insurmountable, it can be difficult to stay motivated, let alone inspire those around you. When a leader sees challenges as a giant puzzle, he or she is more likely to think outside of the box and energize those around him or her, driving innovative solutions. Recently I read about Steven Heydt, president of Elite Island Resorts. Faced with cancellations and declining bookings at his resorts, his team offered customers an opportunity to trade certain stocks, most of which had fallen off the cliff, for credit at July 1, 2008 value for future bookings. Talk about thinking creatively.
5. It Is Not All About You. The world is a dynamic and evolving environment where entrepreneurial leaders will take their share of lumps. An entrepreneurial leader’s primary role is to facilitate the success of those around him or her; if a leader can manage this – success is guaranteed.
Being able to find inner strength is a core leadership trait of a successful entrepreneurial leader. How you do it is not set in stone, but as George Washington did in the darkest days at Valley Forge - he led by example and projected confidence to those around him, motivating those on the brink to look to the hope of the future – the result, the United States of America.
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