Wisdom

Last week I attended a franchise conference. Like many conferences, there were a lot of experienced franchisors and franchisees. In one of the sessions I attended, there was a panel presenting a topic of winning loyal customers. There was no earth shattering techniques or new secrets on how to get customers, but there were a couple of catch phrases that rang true in our business.

Here are a few that you may want to ponder:

1. Relentless follow through wins customers. It takes 7-9 contacts to win a new customer.
2. Loyal customers spend 67% more on your products and services.
3. Marketing is like gambling. Professional gamblers know their data and then they play the odds.
4. Ask everyone for their email address (If the upcoming AccuDiagnostics newsletter is going to be successful, this is going to be essential).
5. Getting customers is the easy part. Getting them to come back is the hard part.
6. How businesses survive recessions is to market their way through them….it worked in the last 13 recessions – it will work in this one too.
7. What you permit, you promote.

Sometimes wisdom is common sense.