Persistence

While talking on the phone the other day about marketing activities with Mike Mix in Oceanside, he made some insightful comments. The discussion went something like this.

MLS: Tell me something good that is happening.

MM: I have been making telemarketing calls and after making around 70 calls I got staffing company that was interested in having their drug testing policy reviewed.

MLS: What did this lead to?

MM: I made a sales call and signed them up. They gave me a referral to another staffing company and I signed them up. I then got a third staffing company. Three in a week. Not bad !

MLS: Cool.

MM: I have also been working some of other leads and I am bumping into the same companies I call on months ago but there is a new person in the decision maker’s chair and I have signed up a few of these companies. We have around 50 clients.

MLS: Sounds like you have a lot going? What is the difference?

MM: If I had to identify one thing, it would be that I am really learning the business and feel a lot more confident in making presentations and figuring out how to present a solution that fits the client’s needs. We are shooting to have at least 300 clients by the end of next year.

MLS: Keep doing what you are doing and you will have this and more.

Moral of the story: Aggressive persistence always yields fruit.