Incoming Call Logs

Every location should be maintaining an Incoming Call Log. This log is critical because this is one of the only methods available for you to know what is making your phone ring. Although it is true that many calls fall into the telemarketing calls or in the Quest direction’s category, these calls need to be logged too. One of these days you will be adding staff and having this type of information will be important in making staffing decisions on how to man the phone or how to streamline these types of calls. If you have information, it will make a decision a smart decision vs. a blind decision process. I have always maintained: He with the most Information wins!

An Incoming Call Log should capture the following information:

1. Name or company
2. How they found out about you
3. Reason for the call.

Telemarketing or Quest direction calls can be coded: TM or Q. Capturing this data only takes a second but having this information will be useful down the road.

The real benefit of having data becomes critical when it is time to make a decision on what to spend on the Yellow Pages – usually a $3-5k decision or set an AdWord budget – a $2-6k decision. Without information – get out the dart board.

Kylee will be collection the Incoming Call Log information every Monday. Be prepared to send her your call logs.