Mentoring

One of the real competitive advantages of the franchise business model is the ability to leverage the resources of the group to create a competitive advantage. This leveraging can be group purchasing, our AdWord and SEO strategy, CAMPA, group training (such as we have recently completed), and mentoring.

I am a big believer in franchisee mentoring. As you know, mentoring is the strategy of using the collective knowledge and experience of knowledgeable franchise operators to help and encourage new franchisees as they open their businesses and get started. The AccuDiagnostics Mentoring program in the Western Region will officially begin with our two newest franchisees in Los Angeles and Las Vegas. Jill Chioino will mentor Jimmy Platt in Las Vegas and Doug Kimball will mentor Bob Duncan in Los Angeles.

I am excited about the ability of franchisees in our region to collaborate and help each other in becoming successful. As more and more franchisees enter our system, each of you will get an opportunity to be a mentor to others.