May You Live in Interesting Times.

“May you live in interesting times” is attributed to an ol’ Chinese curse. Like it or not, we do live in interesting times. Interesting times? How?

Consider how management of some of the most recognizable and venerable companies long viewed as the bastions of excellence and foresighted vision are now rendered to be clueless because those in charge do not “GET it”.

Management flies corporate jets to Washington D.C. to beg for money when they should have driven one of their fuel efficient cars. Companies continue to purchase million dollar 60-second TV commercials when there is a paradigm shift to Tivo and other DVRs with the logic “TV has always worked”.

Change is accelerating at a clip that makes heads spin. Pessimists feel that change spells times of reduced expectations. Yet others feel that change means huge opportunities for those who are agile and figure out how to reach and keep customers. Sometimes customers have to be reached in different ways. That is why CAMPA has deployed a Google AdWord and SEO Strategy. Initially this strategy appears to be yielding promising results. However, there is one thing that remains the backbone in B2B marketing and customer acquisition – high touch customer service. Never, never allow providing an outstanding customer experience to take a back seat!

I am continually impressed with the accolades I hear about how your customers appreciate the service you provide. This is fantastic. Now the key is to leverage this recognition. As with anything else, leveraging your legendary customer service takes strategy and execution on the tactics.

The Strategy: Become known as the best customer centric testing company on the planet.

The Tactics: Accumulate testimonials of customers who feel you provide legendary customer service.

From experience, I know customers who feel strongly about your service will be more than willing to acknowledge it in writing or in other ways. The Key is to remember to ask.
In order to provide more punch to testimonials for our testing services, we are going to capture a few of these testimonials in short videos that will reside on our landing pages. These videos will do three things.

1. Increase our SEO ranking, since video is a key search ranking element
2. Increase clicks for more information
3. Increase lead conversions

Start thinking about who to ask for testimonial, and in the future when anyone says to you that you or your staff did a great job or that they are impressed with your service – ask for a written testimonial on the spot. This should be a part of your marketing process.