Advertising Decisions

Bill Baumgartner has a marketing and advertising question. Here is the question in a case study format.

Case Study:

A local business off the I-10 Freeway heading east has a parking lot that backs up against the freeway. The location is right near the Milliken off-ramp that leads to two huge truck stops in the area.

The location is also right near the I-10/I-15 freeway interchange and during rush hour, traffic usually slows to a crawl.

Recently, they were selling advertising space on a 24' semi trailer parked in that lot and all the truckers on the freeway would see it. The cost of this advertising would be $1800 a month.

What you would recommend to Bill? Email me with your responses. I will post my response to Bill’s question in my next blog posting. If you have some input, I will post yours, too.