AdWord Drives Incoming Calls

One of the topics on the CAMPA meeting agenda for Thursday, March 19th, was a report on key words and a brief hiatus from the AdWord campaign. Your SEO and AdWord teams are busy refining the AdWord key word list. As they worked on refining this list, I suggested that the AdWord campaign be temporarily halted and the results measured. I felt the campaign had run long enough and there were ample metrics to be able to see if temporarily halting the AdWord campaign would have any impact on the incoming call volume to each office and if so, how much.

The results were dramatic. The total call volumes for a two week period in February compared to the same two week period in March were:

Month Calls
___________________

February 143
March 46
Total Difference 97

This meant that there was a 67% drop in incoming call volume. The most pronounced drop was in Martinez with an 86% drop in incoming calls.

The power of data is it creates a competitive advantage in the market place.

Amber, your AdWord Specialist, will be in touch with you in the next few days to discuss your AdWord campaign for the next quarter.