Monday, March 16, 2009

What We Do Within the Four Walls of Our Businesses

Entrepreneurs have changed the world. In the chronicles of entrepreneurship in this country, great stories have routinely unfolded which have literally altered the course of history. Many of the world’s greatest businesses have been given birth in this country…the electric light bulb, the telephone, the assembly line manufacturing business model for the automobile, aviation, creation of computers, and the evolution of Web 2.0 companies – great business stories abound. Yet, each of these concepts would never have seen the light of day had it not been for entrepreneurs who could inspire those around them, imparting to them the entrepreneurial vision of what could be.

Budding entrepreneurs today will never see their dreams fully materialized without motivating those whom they work with, shoulder to shoulder, on a daily basis, inspiring them to keep pushing forward against all odds. When the day looks the darkest and there is barely enough money in the bank to make payroll, when a competitor steals an account, or a key person decides to leave and take a job with more security or money – it is the entrepreneur who reaches down deep and displays the quiet confidence of the leader who allows the light from behind those dark and ominous storm clouds to shine through, giving the impetus to his or her team to fight yet another day.

What an entrepreneur does within the four walls of his or her business has a more lasting impact than the actual goods or services the business is actually providing its customers. It is only with committed, loyal, and hardworking team members that entrepreneurs can give life to their vision to make it a reality.

Keep in mind, the leadership which entrepreneurs show to those who they work with everyday, is the single most critically important thing that they can do to drive their business toward success. A business may have the best product on the market and fail. However, a business with motivated, committed, and inspired team members, even with only an above average product, can conquer the world.

Runaway success is about developing people within the four walls of the business, which over the long term, makes a bigger difference than what happens in the marketplace itself.

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