Bill Judge has been retained to work with franchisees in areas related to workplace drug testing policies. The first project he will focus on is developing a workplace drug testing policy for the CA and NV markets. Bill Baumgartner currently has a client that he is working with on developing a drug testing policy. Mr. Judge will work with Bill on structuring a drug testing policy that can be used as a template for the future.
Here is Mr. Judges resume.
Bill Judge is an attorney who, for the past 23 years, has concentrated his practice on research, consultation, litigation assistance, and management training related to the legal issues of substance abuse in the workplace and in our nation's schools.
A ten-year instructor for the American College of Occupational and Environmental Medicine MRO course, and a past advisor to the American Society of Addiction Medicine, Mr. Judge has lectured extensively on school and workplace substance abuse issues. Recently, Mr. Judge has participated in regional student drug testing seminars on behalf of the White House Office of National Drug Control Policy. In addition, he was an invited panelist at the 1988 White House Conference for a Drug Free America and participated in Railway Labor Executives Association vs. Skinner decided by the United States Supreme Court in 1989.
Mr. Judge has edited and written several publications, including a reference manual for the motor carrier industry entitled, Drug Testing: Motor Carrier Compliance Manual, which is published by J.J. Keller & Associates. Other publications include: “Omnidex”, “Part 40 Merged” and his latest workbook, co-authored with attorney Tom Eden, Doing It Right: DRUG FREE SCHOOL TESTING.
In 1995, Mr. Judge co-founded Info-Lab, Inc. and managed Workplace Health Co-Op, a substance abuse program administrator until 1999. During his tenure with Info-Lab, Inc., Mr. Judge also co-owned and operated Info-Meth, a DHHS-certified laboratory located in Peoria, Illinois.
Mr. Judge's most recent projects include the creation of an online legal reference resource called DT State Laws, in addition to a certified online collectors' registry called National Qualified Collector Registry. DTStateLaws is an exhaustive web-based resource of full-text state drug testing laws and court decisions found at www.dtstatelaws.com. The National Qualified Collector Registry is an on-line audit and repository service found at www.collectorregistry.com. Mr. Judge is also working with industry partners to establish The Center for Drug Test Information and Training, a complete resource for state-specific information and training materials.
Also, Mr. Judge provides risk management assessments, legal and consulting assistance and develops drug-testing policies for Schools, employers and labor/management committees. He operates a web site dedicated to this effort at www.lawsinhand.com. He also is a past Co-Chairman of the Illinois State Chamber’s Drug-Free Illinois Workplace Program.
Wednesday, August 13, 2008
Monday, August 11, 2008
Google AdWord Campaign Launches
August 18th is the official launch date for the CAMPA Google AdWords test, although some initial testing will precede the official launch. This is a test lasting for three months and ending on or about November 21st. The test will be funded through your ASAP Funds.
To review: AdWords is Google's flagship advertising product and main source of revenue. AdWords offers pay per click (PPC) advertising, and site-targeted advertising. The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one title line and two content text lines. Advertisers specify the words that should trigger their ads and the maximum amount they are willing to pay per click. When a user searches Google's search engine on www.google.com, ads for relevant words are shown as "sponsored links" on the right side of the screen, and sometimes above the main search results.
This three month test will help CAMPA determine what words and phrases are being searched and what type of budget will be needed in the future to continue an effective Ad Word campaign.
Preliminary data that will be presented on August 28th during our CAMPA Conference Call at 12:00 pm (note change in date). Please mark your calendar for this call.
In the meantime, if you have any questions, please do not hesitate in giving Amber Christiansen, our Google AdWords Specialist at call at 801-458-5394 or email her at achristiansen@accudiagnostics.com.
If you would like additional background and more information on how the Google AdWord advertising strategy works, please go to FranConnect and click on the “Support” tab and select Advertising: AdWord section.
To review: AdWords is Google's flagship advertising product and main source of revenue. AdWords offers pay per click (PPC) advertising, and site-targeted advertising. The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one title line and two content text lines. Advertisers specify the words that should trigger their ads and the maximum amount they are willing to pay per click. When a user searches Google's search engine on www.google.com, ads for relevant words are shown as "sponsored links" on the right side of the screen, and sometimes above the main search results.
This three month test will help CAMPA determine what words and phrases are being searched and what type of budget will be needed in the future to continue an effective Ad Word campaign.
Preliminary data that will be presented on August 28th during our CAMPA Conference Call at 12:00 pm (note change in date). Please mark your calendar for this call.
In the meantime, if you have any questions, please do not hesitate in giving Amber Christiansen, our Google AdWords Specialist at call at 801-458-5394 or email her at achristiansen@accudiagnostics.com.
If you would like additional background and more information on how the Google AdWord advertising strategy works, please go to FranConnect and click on the “Support” tab and select Advertising: AdWord section.
Friday, August 8, 2008
Onward and Upward
After completing their Classroom Training in the Regional Training Facility in Sacramento, CA. Jill and John are packing their bags and heading off for their Field Intern Training in Greenville, SC. After returning home from Sacramento and discussing with Jill their upcoming SC trip, I asked how she felt about her classroom training experience in Sacramento. Her response was something I think all you can relate to, “I’m worn out!!!”
Yes, those gold ol’ days of classroom training.
I present to you the August Class of 2008
From left to right: John Lipp, Director of Training and Field Operations Support, John Choe and Jill Chionio, Franchisees in Martinez-Concord, CA and Kristy Montoya, Rancho Cucamonga Lab Technician.
Next up: BAT training. Stay tuned.
Yes, those gold ol’ days of classroom training.
I present to you the August Class of 2008
From left to right: John Lipp, Director of Training and Field Operations Support, John Choe and Jill Chionio, Franchisees in Martinez-Concord, CA and Kristy Montoya, Rancho Cucamonga Lab Technician.
Next up: BAT training. Stay tuned.
Wednesday, August 6, 2008
Mike Mix and the Drug Court Specialist
On August 1st, Mike Mix has lunch with Mack Jenkins, the CAMPA Drug Court Specialist in San Diego. I interviewed Mike after the meeting to get his opinion on how knowledgeable he felt Mack was and if he could see value in Mack’s services.
This phone interview was recorded and can be listened to on your Microsoft Media Player or other audio players that play wave files by clicking on the following link:
www.discoveraccu.com/campa/mix-jenkins_meeting_080108.wav
In summary, after listening to this audio recording of my interview with Mike you will be able to decide how Mack Jenkins may play a role in your territory.
This phone interview was recorded and can be listened to on your Microsoft Media Player or other audio players that play wave files by clicking on the following link:
www.discoveraccu.com/campa/mix-jenkins_meeting_080108.wav
In summary, after listening to this audio recording of my interview with Mike you will be able to decide how Mack Jenkins may play a role in your territory.
Tuesday, August 5, 2008
Our Drug Court Specialist
Mission: Develop a resource that CAMPA and its franchisees can use to gain a competitive advantage in establishing relationships within drug courts in their territories.
Tactic: Recruit a specialist to provide training, be available for regional specific technical questions and consult with franchisees on an individual basis.
Our Specialist
Mack Jenkins is our Drug Court Specialist for the CA and NV region. We have discussed Mack’s capabilities in the past; however, it might be good to review this now and outline how franchisees can access Mack and the procedures used to access his services.
Background:
– 28 years in the criminal justice system
– Former Chair of the Orange County Drug Court Oversight committee
– Trains judges, attorneys, probation officers, and police officers throughout the country
– Adjunct instructor of criminal justice at the college level
– Master of Science Degree in Criminal Justice
Mack will assist franchisees in determining the infrastructure of a drug court in their territory. He knows many of the professionals throughout CA and NV. If he does not know the people in specific drug courts, he will most likely know someone that does. Mack will attempt to get person introductions for you prior to setting any appointments. Franchisees should always try and use local networking to secure these introductions and when you cannot use Mack as a resource.
How to use Mack:
1. Mack will provide training in regional CAMPA meeting from time to time. This will be a CAMPA expense.
2. Phone consultations for specific questions with Mack will be billed on a per minute basis with a minimum 10 minute billing increment.
3. Personal meetings and appointments. Mack will bill for actual time in meetings with franchisees personally or in appointments with franchisees. All travel expenses will be reimbursed. No travel time will be charged (at this time). If travel time becomes an issue, Mack reserves the right to change this policy and charge for travel time. All arrangements on travel need to be discussed and agreed to in writing in advance.
It is anticipated that Mack’s usefulness will increase over time. Penetrating any government agency, including drug courts, is a long term process. Any advantage a franchisee can gain in these types of situations provides a competitive edge.
In my next posting, I will share with you my interview with Mike Mix as he reports on a lunching meeting he had with Mack Jenkins.
Be sure to post comments regarding the online survey which will be revisited again in the next few weeks.
Tactic: Recruit a specialist to provide training, be available for regional specific technical questions and consult with franchisees on an individual basis.
Our Specialist
Mack Jenkins is our Drug Court Specialist for the CA and NV region. We have discussed Mack’s capabilities in the past; however, it might be good to review this now and outline how franchisees can access Mack and the procedures used to access his services.
Background:
– 28 years in the criminal justice system
– Former Chair of the Orange County Drug Court Oversight committee
– Trains judges, attorneys, probation officers, and police officers throughout the country
– Adjunct instructor of criminal justice at the college level
– Master of Science Degree in Criminal Justice
Mack will assist franchisees in determining the infrastructure of a drug court in their territory. He knows many of the professionals throughout CA and NV. If he does not know the people in specific drug courts, he will most likely know someone that does. Mack will attempt to get person introductions for you prior to setting any appointments. Franchisees should always try and use local networking to secure these introductions and when you cannot use Mack as a resource.
How to use Mack:
1. Mack will provide training in regional CAMPA meeting from time to time. This will be a CAMPA expense.
2. Phone consultations for specific questions with Mack will be billed on a per minute basis with a minimum 10 minute billing increment.
3. Personal meetings and appointments. Mack will bill for actual time in meetings with franchisees personally or in appointments with franchisees. All travel expenses will be reimbursed. No travel time will be charged (at this time). If travel time becomes an issue, Mack reserves the right to change this policy and charge for travel time. All arrangements on travel need to be discussed and agreed to in writing in advance.
It is anticipated that Mack’s usefulness will increase over time. Penetrating any government agency, including drug courts, is a long term process. Any advantage a franchisee can gain in these types of situations provides a competitive edge.
In my next posting, I will share with you my interview with Mike Mix as he reports on a lunching meeting he had with Mack Jenkins.
Be sure to post comments regarding the online survey which will be revisited again in the next few weeks.
Monday, August 4, 2008
Online Surveys
One of the recent recommendations is that CAMPA use an online service to survey franchisee’s clients, agencies and businesses. In order to begin to assemble such a survey we need feedback on questions that should be asked, what procedures each location will follow and, most importantly, how the data will be assemble and used to improve our competitive position.
CAMPA has subscribed to an online survey service. It is called Survey Monkey. I have used this service before and find it to be a good service for the number and types of surveys that we might conduct. The following preliminary online survey was developed for your review. This is not final. It the questions are only suggestions. The survey can be expanded or shortened. This is only a very rough draft. In fact, after discussion, we might decide that surveys are not something that we want to do.
Please go the following link by holding your cursor over the link at the same time holding down the CRTL key and at the same time right clicking on the link with your mouse:
http://www.surveymonkey.com/s.aspx?PREVIEW_MODE=DO_NOT_USE_THIS_LINK_FOR_COLLECTION&sm=6jTMUz%2fb5o7R5bv4YS20jF67HdQHgc7QrO8BfVsC%2f2c%3d
You can also past this link into your browser to get to the survey.
Please follow the steps below to review this survey and provide feedback:
1. Got to the above link.
2. Review the questions.
3. If you have any comments, additions or changes, post them on FC in the “Sales Forum: Survey-Your Ideas”.
This collaborative process will result in powerful programs that will position AccuDiagnostics as the industry leader in delivering testing services into the market place.
CAMPA has subscribed to an online survey service. It is called Survey Monkey. I have used this service before and find it to be a good service for the number and types of surveys that we might conduct. The following preliminary online survey was developed for your review. This is not final. It the questions are only suggestions. The survey can be expanded or shortened. This is only a very rough draft. In fact, after discussion, we might decide that surveys are not something that we want to do.
Please go the following link by holding your cursor over the link at the same time holding down the CRTL key and at the same time right clicking on the link with your mouse:
http://www.surveymonkey.com/s.aspx?PREVIEW_MODE=DO_NOT_USE_THIS_LINK_FOR_COLLECTION&sm=6jTMUz%2fb5o7R5bv4YS20jF67HdQHgc7QrO8BfVsC%2f2c%3d
You can also past this link into your browser to get to the survey.
Please follow the steps below to review this survey and provide feedback:
1. Got to the above link.
2. Review the questions.
3. If you have any comments, additions or changes, post them on FC in the “Sales Forum: Survey-Your Ideas”.
This collaborative process will result in powerful programs that will position AccuDiagnostics as the industry leader in delivering testing services into the market place.
Friday, August 1, 2008
The Survey – Good Idea or Not?
In my last blog posting, I suggested a survey be developed and given to clients (those that use our testing services). Leanne and Mike Mix offered this comment on their FranConnect “Survey – Your Ideas” forum posting:
Leanne and Mike Mix: The trip sounds like a good, and relatively low cost, way to get responses and drive excellent customer service. An idea directly tied to the client (as opposed to the client's employee/participant) is to effectively manage their program; i.e. easy and accurate account setup, timely coordination of information, simple a/r process, etc. To that end it would be very helpful for new franchisees to have a proven process to follow. Maybe John's initial training could cover this along with a simple procedure to use. The effectiveness could be measured with a survey and perhaps the same type of trip as a prize for all who respond. This approach could allow us to measure the satisfaction of the decision makers as well as impart to them that we are interested and striving for world class customer satisfaction.
I couldn’t agree more. The key is low cost, easy to use and accurate data collection and analysis. If a survey is difficult to implement, complicated to administer or too expensive, the process may start with all of the intentions of a good idea but will ‘peter out’ over time. Then this good idea becomes one of the many that end up in the ditch along side of the ‘Yellow Brick Road of Good Ideas’.
What are your thoughts? If you have any input, post them on the FranConnect Sales: “Survey – Your Ideas” forum.
Leanne and Mike Mix: The trip sounds like a good, and relatively low cost, way to get responses and drive excellent customer service. An idea directly tied to the client (as opposed to the client's employee/participant) is to effectively manage their program; i.e. easy and accurate account setup, timely coordination of information, simple a/r process, etc. To that end it would be very helpful for new franchisees to have a proven process to follow. Maybe John's initial training could cover this along with a simple procedure to use. The effectiveness could be measured with a survey and perhaps the same type of trip as a prize for all who respond. This approach could allow us to measure the satisfaction of the decision makers as well as impart to them that we are interested and striving for world class customer satisfaction.
I couldn’t agree more. The key is low cost, easy to use and accurate data collection and analysis. If a survey is difficult to implement, complicated to administer or too expensive, the process may start with all of the intentions of a good idea but will ‘peter out’ over time. Then this good idea becomes one of the many that end up in the ditch along side of the ‘Yellow Brick Road of Good Ideas’.
What are your thoughts? If you have any input, post them on the FranConnect Sales: “Survey – Your Ideas” forum.
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