August 18th is the official launch date for the CAMPA Google AdWords test, although some initial testing will precede the official launch. This is a test lasting for three months and ending on or about November 21st. The test will be funded through your ASAP Funds.
To review: AdWords is Google's flagship advertising product and main source of revenue. AdWords offers pay per click (PPC) advertising, and site-targeted advertising. The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one title line and two content text lines. Advertisers specify the words that should trigger their ads and the maximum amount they are willing to pay per click. When a user searches Google's search engine on www.google.com, ads for relevant words are shown as "sponsored links" on the right side of the screen, and sometimes above the main search results.
This three month test will help CAMPA determine what words and phrases are being searched and what type of budget will be needed in the future to continue an effective Ad Word campaign.
Preliminary data that will be presented on August 28th during our CAMPA Conference Call at 12:00 pm (note change in date). Please mark your calendar for this call.
In the meantime, if you have any questions, please do not hesitate in giving Amber Christiansen, our Google AdWords Specialist at call at 801-458-5394 or email her at achristiansen@accudiagnostics.com.
If you would like additional background and more information on how the Google AdWord advertising strategy works, please go to FranConnect and click on the “Support” tab and select Advertising: AdWord section.
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