Networking

There are numerous ways that can generate leads to produce business.

1. Advertising (yellow pages, newspaper , Google Ad Word)
2. Direct marketing such as direct mail
3. B2B sales calls
4. Referrals
5. Telemarketing
6. Networking

Each of these tactics are important but one is emerging as a key business generator in our business – Networking.

Why is networking something that should be a part of your marketing and sales mix?

The primary reason networking works in our business is because other drug testing companies are generally not involved in most Chambers, service organizations or leads groups. This means that your services are unique and people you meet in these venues are less defensive when it comes to discussing your business and what you do.

Properly handled networking is a key tactic in your arsenal of lead generating strategies. Improperly handled it can become a waste of valuable time. The difference between successful networking and unsuccessful networking is managing your efforts. I will be sharing networking tips in future blog postings.