SEO

Amber, Your Google AdWord Specialist (GAWS), has optimized each landing page as a part of our AdWord campaign. Here is more information on the Search Engine Optimization (SEO) process.

1. Individual landing pages have been searched engine optimized with search engine friendly terms in the content and Meta tags.

2. Your GAWS will continually tweak content to focus on what potential customers are seeking in their searches. This will allow search engines, such as Google, to index our landing pages as a legitimate provider of testing services and begin to rank our landing pages relative to other websites. The most relevant content on our pages are in “header” tags, which alert the search engines to terms that are the most important on each page. Images also have been titled for search engine friendliness.

3. Meta tags are in the code of each landing page and include a title tag and description tag. Meta tags are extremely important, and like your content, they must contain your search friendly terms. It is best to include title and description tags of you services with your location.

4. You can view your Meta tags by right clicking anywhere on your landing page and selecting “view page source” if you are using Firefox as your browser. If you are using Internet Explorer as you browser click “view source”. Both your title and description tags will begin with brackets at the top of the page code.

Be sure to check in tomorrow for more on how key words work and how many key words we are using.