Testing Completed

After tedious testing, CAMPA is excited to announce that individual location landing pages are now live and on the Internet. Amber, CAMPA’s Google AdWord Specialist (GAWS), went to great lengths to insure that everything is working as flawlessly as possible. No short were cuts taken on the testing process.

We have a temporary web page (which will be discontinued when the new franchisor website is ready) which links to each individual landing page. This URL is http://www.local-drug-test.com/ .

Each landing page is a sub-directory of http://www.local-drug-test.com/, and your sub-directory URL is referred to as “an individual landing page”.

Here are some key points you should be aware of concerning each individual landing page.

1. The individual landing page is where Google will direct all of your location specific traffic to from each of your AdWord display ads.

2. Each individual landing page has a phone number that is for tracking purposes. CAMPA has retained a firm that provides lead management services for managing AdWord and other direct marketing campaigns. The firm is CallSource. CallSource provides a virtual phone number that directs calls to each location’s main office phone number and at the same time captures the source of the lead. By tracking incoming calls we will be able to differentiate which marketing source customers are using to find information on your business. The collection of sourcing data will enable Amber and Kim to continually shape and reshape tactics to maximize our AdWord budget.

3. Each individual landing page has a live Google map to your location. Since this map is generated in real-time by Google, we cannot control its display. Your visiting customers can easily drag the map around to find which view is best in helping them to find your location.

4. Your GAWS has imbedded in each of the individual landing pages a Google Analytics tracking code that is invisible to your visitors. Analytics will provide us with extremely specific information concerning your visitors including: how a visitor was linked to your landing page (i.e. directory listings, AdWords display ad, Google business listing, organic search), how visitors interact with your landing page, what browser each visitor is using, and how long visitors stay at your landing page. Analytics is also linked to your Google AdWords account with tools to help ensure we are meeting our AdWords goals.

Check the CAMPA Today Blog this week for additional information on our Google AdWord program.