THE 7 STEPS OF OUTRAGEOUSLY SUCCESSFUL ENTREPRENEURS # 3

IS MARKETING A “CONTINUUM” OR AN EVENT?

Sometimes entrepreneurs stop marketing at the end of the sale. Successful entrepreneurs know that marketing is an ongoing process. Successful entrepreneurs know that more than 50% of their marketing efforts should be “after the sale” and includes tactics as 'post sale’ follow-up, repeat business incentives, backend selling, referral marketing, etc. They know that the greatest revenues are generated ‘after the sale.’

How do you see and practice marketing in your business - as an event or a continuum? What ‘post sales’ and prospect follow-up activities can you incorporate into your marketing efforts? This one shift in marketing focus alone can increase revenues dramatically.

Next up…..Marketing Up.