THE 7 STEPS OF OUTRAGEOUSLY SUCCESSFUL ENTREPRENEURS # 4

CONSTANTLY "MOVING UP MARKET "

Within every target market, there is a high end and a low end market and everything in between. Successful entrepreneurs constantly stretch their marketing sights and target prospects. They constantly "move up market " to high end prospects ... a strategy that enables growth.

What specific prospects ... or kinds of prospects ... would you love to have as customers but think you will never be able to secure these types of customers? Think outside the box and think BIG. One strategy is to pick one high end prospect and build a marketing campaign to reach that one person or company. This strategy will require persistence but if properly executed it will be worth it. “Moving up market" will not only slowly build your current revenues and business exposure but it will multiply your profits for years to come – and that is your ultimate goal.

I want to wish everyone happy holidays. The blog postings will continue on January 3rd.

Next up……Adding Value.