Focus, Focus and More Focus

I received an email from one a franchisee recently regarding PrimeVendor.com a service that monitors govt. opportunities.

I responded as follows:

The CAMPA emphasis for 2010 is FOCUS.

The CAMPA mission for this year is profitability in the shortest time horizon possible. This means walking by some opportunities while devoting a lot of resources to others. This does not mean that those opportunities that we walk by are not good opportunities but that the time, effort or resources necessary to secure any meaningful business is not as probably as other opportunities.

Every hour of every day and a portion of every dollar that leaves your checking account should be focused on business acquisition. Without this focus, time and money may run very thin, if profitability does not arrive soon.

Gov't business had not been a sweet spot. I believe this type of business will be a significant part of our business in the future but the time and expertise needed is not a good fit or the best use of our resources in most cases. There are exceptions but as a general statement each franchisee has better ways to spend their precious resources to get business quicker and easier.

Focus, focus and more focus is the watch word for 2010.
n of every dollar that leaves your checking account should be focused on business acquisition. Without this focus, time and money may run very thin, if profitability does not arrive soon.