Conversions

Conversions result from future customers submitting an inquiry form from your landing page, requesting information. Over the past months, your Google SEO and Ad Word Team have been tracking these conversions in order to get a better understanding of what type of information individuals and businesses are seeking.

Recent conversions indicate inquiries are seeking information on the types of drugs for which people are tested and the different testing methodologies. Another insight is that DNA testing inquiries are very specific to the paternity of children, and that price is the number one concern.

Knowing this information is very useful. For instance, an email template could be created to respond to paternity questions. This would not only ensure each conversion inquiry is receiving immediate attention (especially if you cannot reach the customer by phone), but also an email can address many of the issues that the person making the inquiry may not have considered or of which the person may not have been aware. Specific details can be included in an email to enhance selling points when there is a personal conversation.

A drug testing email template could highlight options and specific issues that will emphasize our service offerings. Anyone taking the time to submit an inquiry is looking for information in an expedient manner and has selected AccuDiagnostics in hopes we can cater to his/her needs.

Individuals and businesses submitting inquiries to us are likely submitting forms on other websites, too. Time is of the essence. Someone should be checking emails frequently and each office should have a plan in place to respond immediately to any inquiry. Make the most of your response in emails and phone follow-up calls, which will show future clients that you want and deserve their business.