Thursday, November 20, 2008

What We Do

We are what we repeatedly do. Excellence, therefore, is not an act but a habit." --Aristotle, ancient Greek philosopher.

Sometimes simple statements have enormous insight and validity. This is one of those.

This axiom, if applied to any element of your business, infuses the seeds of success into your business. The ability to actually do this is another thing. It takes enormous discipline to implement an activity in order for it to become a habit. Habits are created by repetition. Repetition is enhanced by systems and processes.

In one of my previous blog postings, regarding keeping the Craigslist postings current, I recommended that you incorporate a process into your business daily operation for posting and reposting of classified ads to ensure that these classified ads are always current. This is just one of many of the items in your business that becomes a habit only when it is a part of an orderly process.

Your business will operate at a higher level of efficiency when you make the things which are critical to your success, a normal part of an internal operational process. Developing a process is not hard - to actually make it happen is difficult. Since there are just too many things going on in managing a business, things only get done when commitments are made on important things, a specific time frame is set, and then actually getting it done. Everyone understands the simple concepts of setting goals, making commitments, and effectively implementing them.

Just ask ten successful entrepreneurs, and each one will tell you that a major contributor to their success was setting a goal, making a commitment, and then consistently implementing the things that really mattered in their success – come hell or high water.