PPC vs. Organic Search

Our Pay-Per-Click (PPC) advertising campaigns are very successful and are working as they are intended to work.

As you are aware, your SEO and Google AdWord Specialists track all activity on all of our landing pages. An interesting factoid that has emerged is searchers performing organic searches are possibly more valuable than those using the PPC method of search.

The average time a PPC customer stays on a landing page is approximately 30 seconds. An organic search customer remains on a landing page for over 60 seconds. This is valuable information, because it indicates that you need to continue your efforts on the posting of ads in the various classified websites in order to increase organic rankings, which will lead to more organic searches – which, as you know, do not cost us a thing.

DO THE MATH:

PPC = monthly budget of $xxx = 30 seconds average on landing page

Organic Search = monthly budget of $0 = 60 seconds on a landing page

Both of these strategies are important, but the accumulated data to date indicates that resources should be weighted to organic search.

Information/data is king.