Leveraging Publicity

There are three rules in leveraging an article like Doug wrote and got published in his local chamber:

1. Leverage the article into other venues such as the local paper, other chambers, schools, company newsletters and other local publications that are looking for interesting content for their readers. Keep your ear to the ground and opportunities will present themselves.

2. Get reprints and use them as marketing material.

3. Use it on your website. Work with your Google SEO Specialist to get this article circulating on the Internet with links back to your landing page.

Marketing is like a rain storm. One rain drop does not soak you to the bone. It is the cumulative effect of a lot of raindrops that creates the rain storm that soaks you and everything else to the bone. However, it all starts with one rain drop.