Monday, February 16, 2009

Our Next Step in Our Quest to be the Leader in Online Marketing

Now more than ever, online marketing is the key to every business’s success. Research shows that many businesses will struggle to grow unless they have visibility in Online Marketing.

Your SEO specialists recently attended a seminar presented by Omniture, one of the foremost leaders in Search Engine Optimization, to learn some of the newest strategies in online search and AdWord advertising. In this seminar, social media was introduced as the next step in online marketing. The importance of this emerging trend is encompassed in this statement:

“If your business has not participated in social media yet, start as soon as possible, or else your competitors will!”

Drug testing competitors in your areas have, as a whole, been weak in their online marketing strategies and methods, which means we have a good chance to take and maintain the lead in online marketing in our market segments. Our SEO and Paid per Click campaigns have positioned us for further improvements in the future.

Your SEO specialists allocate a majority of their time finding ways to promote your business in the online world. Social media is the next step we will use to forge our brand in the California Drug Testing market.

More to come on how to use social medial in online marketing.