Social Networking

The world is rapidly changing. Your CAMPA SEO Team is always looking for ways to differentiate your services from the competition and to stay ahead of the fast paced marketing curve. An area in Internet marketing that is receiving a lot of attention recently, and is acclaimed by some to be the next big shift in the marketing world, is Social Networking.

Social Networking (sometimes referred to as Social Media) is uncharted territory. There is no right or wrong in this new field, but agile marketing-oriented companies are working hard to get ahead of the pack. We think we belong in this space.

We plan on approaching this new marketing strategy of Social Networking by sticking our toes in to test the waters. Our initial step is to start a California Drug Testing Blog. This blog will encompass all aspects of AccuDiagnostics and its services. The blog will not be an advertisement for our services, but rather an information source for the public.

How does providing information related to drug testing help your business? The best way to understand the value of a blog is to think of someone in your life whom you trust. This person is most likely a reliable source of information; you seek him or her out when you have questions that need factual answers; you can depend on that person; and you value him or her. This is the essence of why blogging works. A business can develop that same trust and respect with its clients. Creating and maintaining a blog is a way for AccuDiagnostics to pass on factual information which the public is seeking, develop a trusting relationship, and be of value to future clients.

The California Drug Testing Blog is a way for AccuDiagnostics to be the Drug Testing Authority in California. The most important reason for CAMPA to pursue this strategy is because your competitors are not blogging, they are not writing articles, and I guarantee they are not prepared to compete on the Internet with those who are.