With National Drug Free Work Week (October 19-25) rapidly approaching, the time has come to finish our preparations. I have completed the project on my end. Now, the responsibility is yours to see it through successfully!
This project was difficult on many levels. Although it was a lot to ask for you to take time from your busy business schedules to incorporate a special event for this week, your cooperation was wonderful and yielded spectacular results. As expected, some of you had more events planned and provided more information than others. In one case, I was given a list of over 100 companies to contact along with the media. Although we were all so busy that sometimes working together proved difficult, your efforts in providing me with critical contact information made it easy for me to jump in and contact all of them quickly and effectively..
Our efforts have proved well worth the time and energy they cost us. When I talked with the media in each location, your name was advertised. Now, more people than ever before are aware of who you are and what you do. Several of them commented that it was good to know a local business is taking an active role in a national program. The locations which offered events each day (or several times during the week) received more positive feedback than those offering a coupon-type special.
Next year, when the Department of Labor’s National Drug Free Work Week comes around, you will all be more established in your locations. Perhaps a joint community event is something AccuDiagnostics can sponsor.
I want to personally thank all of you for your help with getting our efforts in front of the media for the first time. In that challenge, you all were a great success!
Jolene Benner
Special Projects Coordinator
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