Social Media and Your Franchise

In SEO, it is not uncommon to find a PPC ad of a company alongside their organic search engine ranking. Similarly, in social media marketing and advertising, it is powerful to integrate your social media usage with social media advertisements. Two impressions are better than one. When users see a company’s ads on social media sites, they are likely to search for the company as a user of Facebook, Twitter, delicious, or another prominent social media network.

Another benefit of actually interacting with a social media community is that it gives users the impression that your company is caring and down to earth. People tend to respect companies that they can connect with on a personal level and that they perceive as willing to interact with their customer base.

Integrating social media advertising with social media marketing practices gives more impressions to the targeted users, enables customers to connect with companies, and allows companies to build trust. The time to get started with social media advertising is now. Just as with social media marketing, if you are the first in your niche to run a successful social media advertising campaign, you will come to be respected as being innovative and cutting edge. Furthermore, getting started now will allow you to determine sooner which social media audience responds best to your advertising efforts. Your competitors’ future social media advertising campaigns will be considered peanuts in comparison.

However, it’s important to note that you shouldn’t treat social media advertising simply as a vehicle for pushing your ads on users. The ultimate goal of social media marketing is to build quality relationships with people. Social media advertising should be part of a larger, diverse social media marketing campaign.

Just understand the social media channels you are going to advertise on to ensure that your ad is reaching the appropriate audience. This is fundamental to building a successful social media advertising campaign. It is also important to stay on top of new ways to advertise and promote your brand. Monitor the conversations taking place on social media sites in response to your advertisements in order to tweak your campaign for ultimate success.

Tammy Wood
Questions, Comments, Or Ideas?
Feel free to email me: twood@blackstonehathaway.com