When Change is Good

This past month the AccuDiagnostics world changed significantly. After the initial shock of having the entire identify of our business change overnight, the realization of what this means and how this change is going to be implemented began to sink in.

Most of us have been through change before. Whether personal, career or business change, we have been through significant upheavals and reorientation in our lives.

People much wiser than me have counseled that it is not so much what happens to us but on how we hand what happens to us that differentiates success and failure.

A few months ago I watched the movie “The Miracle Worker” starring Patty Duke and subsequently listened to Patty Duke address the Commonwealth Club in San Francisco, CA. She discussed what was a potentially devastating handicap eventually turned into a motivator that propelled Helen Keller to become an inspirational icon for all handicapped individuals for current, past and generations yet to be born. It was not her handicap that made the difference for Helen Keller but how she handled this handicap that made the difference.

What each of us do with the new brand is going to make the difference between having this propel us forward or be an anchor retarding our success.

Here are three tactics that you might consider in filling up your half full glass:

1. A PR announcement circulated to the all local media.
2. Contacting each customer and telling them the exciting news of our name change with unbridled enthusiasm.
3. Working hard to implement the transition plan that Greenville will present in the coming weeks.

Years from now we will look back and see the benefits of how the new brand has positioned the ARCpoint to be the dominate brand in our market segment.