Targets

Jeff and Hastings in Sacramento landed a couple of new clients recently – a roofer and a solar installation company. Since we are entering the rainy season, Jeff suggests it might not be a bad idea to target these types of companies. Roofers have one of the highest workmen compensation rates and anything they can do to create a safer work environment has an impact on the bottom line.

Jeff and Carol are also working on what could turn out to be a whale client in the assisted living and nursing home market segment. See Eskaton Communities & Programs.

As I have said before, acquiring new clients is all about numbers. If you spend time in the office, you are not in front of potential clients and cannot win new business. Being in the office doing work, regardless of the seeming importance of that work – even if the things you are doing are an effort to obtain new clients – detracts from time in front of clients or in networking activities, and should be done before or after business hours. Business hours should be spent meeting, greeting, networking, selling and presenting. End of stump speech #1243.