On Thursday, January 15th, at 12 pm, the monthly CAMPA meeting will focus on reporting the metrics from the Google AdWord and SEO 2008 campaign. Please give your AdWord and SEO strategy for 2009 some thought and bring your questions to this meeting. Amber Christiansen, our Google AdWord Specialist, will discuss historical results for 2008 and make some suggestions for your consideration for 2009. There will be a group discussion on these issues in our Regional CAMPA Meeting on January 18th in Sacramento.
As you might recall, the administration of the AdWord and SEO project has been a CAMPA expense and the actual expenditures for AdWord advertising has been from each franchisee's ASAP Fund. This will continue throughout 2009 or until the ASAP funds are expended. After the ASAP Funds have been used, the advertising budget for the Google AdWord program will be paid from each franchisee's local advertising budget.
Check your email for Webinar information. There will be an online presentation during this meeting, so you will need to be near your computer.
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