Friday, January 9, 2009

C+ DA = ER

Consistency + Daily Activity = Exponential Results (C+ DA = ER)

I have rarely met anyone who will argue the point that if there are more marketing and selling efforts expended in growing your business, the results will yield far more than those accomplished with merely modest efforts. A few people I have known over the years believe fate and/or being lucky are key ingredients in the success of their business and begrudgingly acknowledge that hard work might be more important than the providence that has graced them. Although I believe in being lucky, I also believe that we create our own luck.

If the concept of C+ DA = ER is such a universally accepted principal that yields results, why is this formula not implemented more consistently and with the zeal of an Al Qaeda terrorist?

I have discovered three reasons for why entrepreneurs have difficulty in consistently following through on this key concept of business success:

1. The inability to stay focused over long periods of time
2. The Black Hole of Operations clouds thinking and vision because of operational distractions
3. Benchmarking is ignored

All three of these success blockers are linked together. In my next few Blog postings, I will share my thoughts on how to get Exponential Results in your business.