Marketing Idea

Jeff Hastings in Sacramento saw a TV ad for the local Home and Garden Show in Sacramento recently. He took four hours and paid to attend the show. Here is a portion of an email I received from him the other day:

“The show was huge….everything including the kitchen sink. I focused on speaking with larger companies in the following categories:

-Landscapers
-Plumbers
-Home Builders
-Remodelers
-Pool builders and maintenance
-Arborists
-General Contractors
-Heating and Air Conditioning
-Roofers
-Pest Companies
-Solar Companies

I must have spoken to 100 companies in 4 hours. I came away with 31 qualified leads, met a dozen decision-makers (business owners), and got referrals from the rest.

This is a highly efficient way to develop a lot of QUALIFIED prospects. It would have taken days to drive to each of these companies’ offices and get in front of them.

Everybody was down due to the economy, but talking about saving money on Drug Tests seemed to pique the interest of many.”

Three take-a-ways from Jeff’s experience:

1. Efficiency. Everyone was at one place. Great use of time.

2. Down Does Not Mean Out. A recessionary economy opens doors when we can do Drug Testing “Better, Faster, Cheaper”. This resonates with business owners.

3. Now What. The challenge now is managing to efficiently follow up with these leads or the time spent will be wasted.

You might wish to check out the schedule for the Home and Garden Shows in your area.