Entrepreneurial Success Blockers

Three key success blockers were mentioned in my previous Blog posting. They are:

1. The inability to stay focused on key concepts over long periods of time
2. The Black Hole of Operations clouds thinking and vision
3. Benchmarking is ignored

The first success blocker is the Inability to Stay Focused.

Every one of us has good intentions. I do not believe that anyone does NOT want to maintain a high level of sales activity. Yet, if the truth is brutally acknowledged, few of us meet even a modest level of consistent sales and marketing efforts. Why? By allowing distractions to preoccupy our time, until these distractions eventually dominate a majority of our time.

I am a history buff. Our family received a Christmas gift of the HBO DVD Video Series of “Band of Brothers”. This TV series is about a group of men that enlisted in the army during WWII. The story follows these men from their basic training which began in 1943, through the D-Day invasion at Normandy in 1844, through the Battle of the Bulge, and finally into Germany and their liberating the Nazi Concentration Camps. During the Battle of the Argon Forrest in the bitter winter of 1944-1945, the enemy attempted to create diversionary tactics prior to a frontal assault in an effort to catch the troops off guard. The field commanders had to stay focused and not allow their men to be distracted by these tactics. Keeping the troops on task was the key activity of the field commanders.

Being in business is no less challenging than being engaged in an all out war. In war, there are limited resources. In business, we also have limited resources and specific objectives to achieve. The enemy (business and personal distractions) creates diversions to lure us away from our core objectives. If we allow ourselves to be enticed into spending our resources of time and money on non-core objectives, we end up being casualties the same as if we were injured in hand to hand combat in war. Our business injuries are not physical injuries, but are rather in the form of lost opportunities and the draining of financial resources. The key to success is staying focus on our core objective – in our case, building a client base. Therein lay the seeds of victory.

The Band of Brothers was a part of the invasion forces that helped win WWII, and through their experiences, became a part of brotherhood that endures today. Our bond as members of the AccuDiagnostics franchise system will also, over time, create a similar bond.