AdWords/SEO Scores a Hit

Carol Hastings reports that they have secured a new client – Sacramento County Office of Education. As I always do, I asked, “Where did the lead come from for this client?”

“The Internet.”

As we continued the discussion, I noted several key pieces of information.

1. If CAMPA did not have the current Internet Marketing Strategy in place, this lead would have gone somewhere else. Over time, this new client alone will pay for Sacramento’s AdWords annual budget expenditure and then some.

2. Carol knew exactly where the lead came from. The Sacramento Office keeps their call log next to the phone. This type of information is critical.

3. When asked the reason for changing vendors, Carol said the prior vendor was “nickel and diming” them by charging for every little thing.

4. Finally, the main reason for the client making the change was the responsiveness and professionalism of their operation.

Chalk another one up for Jeff and Carol.

Great job, guys.