B2B Telemarketing Anyone?

Sales and marketing efforts come in many forms: Networking, in-the-field cold calls, direct mail, SEO, AdWords, referrals and yes - telemarketing.

In a recent discussion with Mike Mix in Oceanside, he shared some of the successes he had with an 'in-the-trenches' B2B telemarketing effort. A brief overview paints an interesting picture:

About a month ago, Mike decided that he would give telemarketing a try. He developed his script, got leads from Sales Genie and then did the ever-so-difficult job of picking up the phone to start grinding out calls.

As expected, this is not the favorite activity of a sales oriented professional. However, he just bit his lip and continued to make dozens of calls. After over 70 calls, he had a handful of leads that he could follow up on.

Fast forward: Today, one of his highest volume clients is a blue-collar staffing company that provides labor to manufactures.

Now Mike is strategizing on how to leverage his new found expertise by bringing in some salespeople. Will he be able to train and manage sales personnel to accomplish what he has accomplished?

Stay tuned.