Click Fraud

Click fraud is when a competitor systematically clicks on ads to generate pay per click expense. In order to preclude this type of fraud, Google analyzes what IP Addresses are searching key words, viewing and clicking on sponsored ads. If an IP address is observed visiting the same sponsored ads frequently by typing in key words, Google will flag your IP Address as having potential fraudulent or malicious intent and may turn off the sponsored ads to avoid competitor click through.

A Safe and Relevant Way to Preview Your Ads:

To preview your ads without adding to your impressions (helping our reports be as accurate as possible) or being flagged as an IP address with suspicious intent use Google’s Ad Preview Tool. This tool allows you to preview ads from within any target area using any keyword combination. Google will display ad results in real time without any restrictions.

Go to https://adwords.google.com/select/AdTargetingPreviewTool and type in Drug Testing (or any other key words) and (your location). A sponsored link should appear, if this key word is one that is currently active.