D-Day - Tuesday, September 2nd

Amber, Your Google AdWord Specialist (GAWS), is ready for the official launch of oure Google AdWord campaign on Tuesday, September 2nd. Martinez, CA will launch upon official opening.

Here are some additional facts about the CAMPA AdWord program.

1. Each account has approximately 1275 keywords (and growing, not counting negative key words) that are set to prompt approximately 132 different display ads.

2. Each of your 1275 keywords are broken into different ad groups based on your services and are specifically designed to quickly show your potential customers that you actually offer the specific service they are seeking.

Example:

If your potential customer searches the term “urine drug testing”, only an ad that is within your “drug testing” ad group will be displayed.

Below is an example display ad that would be prompted by the search term “urine testing” (using Martinez as an example). This process takes place because the search term “urine testing” is a keyword within your “drug testing” ad group.

Onsite Drug Testing
Same day drug, alcohol and
background screens. Martinez, CA.
Local-Drug-Test.com/MartinezCA

Also, be aware that there are limits to the amount of text in every ad, and the display URL Local-Drug-Test.com/MartinezCA is only for display purposes, and will still direct your traffic to your individual landing pages.

3. Our GAWS has also combined important keywords with ads that describe more than one service in addition to very specific service ads.

For example Drug, Alcohol & Background screening will be one of the leading text displays. Potential visitors will know that you are an all-in-one service provider. Other ads will be prompted by your level of service and also by the customers you wish to attract such as “Same Day Drug Testing” and “Pre-Employment Screening”.

4. Since your services are location specific, the campaign is focused on getting the most local attention it can and guiding those seeking online services or products to the services each location provides. To accomplish our GAWS has placed the location city name strategically within every ad. This communicates that each location provides services out of a physical lab location.

The ad budget is set at low levels initially and then growing slowly as statistics are accumulated. There will be additional information posted frequently on the CAMPA Today blog.