Google and Pharmacy-Related Content

Google has a list of keywords to flag in AdWord campaigns such as: Drug, Steroids, Meth, THC and others that they consider may relate to suspicion of illegal activities by the companies using these key words.

Because our AdWord campaign has so many keywords referring to the words Drug, Steroids and other Pharmacy related items, Google is required BY LAW to request a valid Pharmacy ID in order to allow your ads to be displayed. This procedure is to ensure that Google does not play a part in any fraudulent, questionable or illegal online drug sales.

Because of this policy most of our AdWord ads have been flagged for pharmacy related content. Google has a process that allows for exceptions to the drug related ruling. This process requires the submission of each key word or the display ads that have been flagged. A Google account representative reviews each request for exemption and after a review approves the ad if it meets the guidelines for the exemption.

So far, each of our key words and display ads have been reviewed and approved. However, this is a time consuming process and all of the key words and display ads have not been reviewed at this time. This means that some of the key words and display ads are not yet active because they are still waiting to be reviewed and approved.