HR Professionals

Jeff and Carol Hastings attended the annual convention for SAHRA, The Sacramento Area Human Resources Association, on September 17th. They have joined the association and as members exhibited as a vendor at the convention. The following is a report on their experience.

There were about 30 exhibitors and ~200 HR attendees. The attendees are our target market. Most were HR managers from medium to large companies. Jeff and Carol collected business cards and learned about each contact’s drug testing practices and needs. This is a very efficient way to identify, qualify and profile target prospects.

The vendors also provided targets (staffing agencies) as well as “power partners” (employment law firms, HR consultants, and background screening companies).

The association has monthly educational lunches. Jeff is angling to speak at one.

Costs were:

Membership $125
Table at convention $400
Raffle prize $100
Total $625.

Result:
-19 Qualified prospects
-8 Qualified staffing agencies
-5 HR consulting firms
-2 Background check companies
-2 Employment law firms

There were no other drug testing firms exhibiting.