Now It Begins

Our Google AdWord campaign budget is designed to spend minimal amounts to learn what is working and not working and then to gradually increase the budget as our knowledge base increases. In order to increase the effectiveness of the AdWord campaign, we are focusing on our organic search. Each of these strategies will take time to become noticed and indexed by the Google algorithms. This will means there that the lead flow activity will increase over time.

Here is an email I received on one of the leads generated from the AdWord campaign.

W e got our first lead from the Landing Page. I will be visiting Produce Express tomorrow morning at 9:15AM. They have 60 employees, 45 of whom are truck drivers.

NOW we’re talking!

Jeff Hastings

More to come.