Be Everywhere

Another place for your business to be seen is in Google 411. Google provides a service called Google 411 to all businesses that have a Google Business Listing and other business. Customers simply call 1-800-GOOG-411 and give the city,state, and type of business that they want to find. Call-in customers are connected with the business of their choice.

This is just another reason to create a polished Google Business Listing. This feature creates one more avenue for you to reach your customers.

To ensure you have a quality Google Business Listing and are listed on Google’s 411 service, follow these steps:

*In order to get familiar with this service, try it out by dialing 1-800-466-4411 (1-800-GOOG-411) and ask for your business.

*Try multiple searches under different key words (Drug Testing, DNA, etc) and see if you are on the service. You should be listed under the most frequently searched and popular categories.

*Go to Google Maps and search for your business; make sure you are making the most of the options there.

*If you don't come up in the Google Business Listings or Google’s 411 service, you may wish to develop a strategy to get listed and ranked.

*Also, check out the Google Video about this video option at Google 411. Including a video on your website is an easy way to increase your ranking on Google’s Business Listing Service.

You need to take advantage of these free programs offered to you. Your competitors are!