Guerrilla Marketing

I was thinking about marketing, selling and promotions today. My thoughts were focused around my constant stump speech of “in the trenches marketing” vs. the “home run or big idea.” Both are essential to building successful businesses, but not everyone can come up with that one big idea every week. The “in the trenches” mantra is meant to focus on the “Steady Eddie” process of doing consistent sales and marketing activities on a day to day basis. The big idea will eventually show up.

Creativity is also essential. I came across this article in the WSJ online that I thought would be of interest to you: How To Launch A Successful Guerrilla Marketing Campaign


“Big ideas” and “Steady Eddie” are both effective. Put another way: “Big Ideas” accelerate from 0-60 mph in 4.3 seconds, while “Steady Eddie” winds up from 0-60 mph in 22.3 seconds -- but the "Steady Eddies" usually win marathon races.