How the World Finds You

You are going on a long trek through the mountains. Before you start on your trip, you stop at the ranger station and inform the rangers of your planned route and schedule. A few days later, your family reports you are missing. If you had not checked in with the ranger station, it could have taken days or perhaps even a week before the searchers would find you – if at all. But...you were prepared. You started out with a plan and followed it to increase the probability that you could be found. Your searchers were able to find you quickly because you had informed them where you were most likely to be located.

Right now your business is lost on the World Wide Web. Anyone looking for you can find you, but they will have to cover a lot of ground to do it – finding you is literally similar to looking for a needle in a haystack.

To make things simpler for those information seekers, you need to register with major search engines (or ranger stations, if you will) to make yourself easier to find. Registering with every search engine (such as: Google, Yahoo, MSN, AOL and the Internet Yellow Pages) will make it a heck of a lot easier for your customers to find you.