Copy Cats

As discussed on our last CAMPA conference call, our competitors are keeping an eye on us and, in fact, are copying our SEO strategy. As they say, “stealing your ideas is the best form of flattery.”

To review what one of our competitors did: Kylee figured out that posting on classified sites would improve SEO rankings. A suggestion was made for all franchisees to post an ad on www.craigslist.org in their areas and let the spiders find these ads, check it for relevance and begin to rank the key word. It works.

In her daily monitoring of the SEO results, Kylee found a classified site called www.oodle.com and suggest that the www.craigslist.org strategy be repeated with www.oodle.com. While monitoring the SEO activity for the week, she noticed a new organic listing and clicked on it thinking it was an ad posted on www.oodle.com by one of you. To her amazement it was a competitor’s ad and the franchisee had not posted an ad on www.oodle.com.

Now we have the situation where a competitor is out foxing us, at least on this single key word in organic search, by stealing an idea from us and using it effectively against us.

If you have NOT posted your www.craigslist.org or www.oodle.com ad for a couple of key words including drug testing, DNA testing, etc., you need to do it NOW or allow our competitors to grab business from us.