Are your Call Source Reports one of your first priorities? If not, think about including this in your daily routine. Use your Call Source Reports as a market tool for future clients. If a potential customer has taken the time to call to inquire about your business, that customer needs to be your top priority.
Call Source Reports are not only a way for you to contact and follow up with customers; they are a way for you to gauge your internet popularity. How relevant are you? Are you putting enough information in the ads you are posting on Craigslist or Oogle, etc.? Are you consistently updating these ads and keeping them current? These simple things will keep your organic ranking high.
The Call Source Reports are showing a correlation between the number of calls received and your organic ranking. The higher a location ranks organically, the more calls they are receiving.
Use your Call Source Reports to provide a tool for follow-up and gauge your internet popularity. Again, locations that are posting ads and keeping these current are generating much more Call Source traffic than those that are not. By keeping up with the posting of ads and keeping these current, you can have customers contacting you instead of you hunting for them.