Friday, October 24, 2008

FAQs

Q: Is it possible to create a knowledge bank for training, product knowledge, procedures and best practices?

A: In a prior life, I created such a resource for franchisees to use. The knowledge bank was rich in every aspect of managing and growing a franchise. Over three thousand different topics, procedures, training information and best practices were posted online for franchisees to use. This made tackling problems very easy.

In most cases, when a question came up, no new research had to be done, since someone else had already crossed that bridge. The path to solving these problems was already laid out and easy to follow. In the worst case scenario, a specific issue may be slightly different, and additional research had to be done. Generally, in these situations, there was ample information in the answer to cut the research time by 50%-80%. This tool was a competitive advantage.

Currently, in FranConnect under the Support Tab, you will find FAQs. I have been posting questions online for the month. Every time a question is raised on a particular topic that I feel is relevant for the group, I create a Q: Question and then a corresponding A: Answer and post it in the FAQ section of FranConnect. Currently there are ten categories:

1. Advertising: Ad Words
2. Advertising: Yellow Pages
3. Background Screening Services
4. CAMPA
5. DOT Testing
6. Drug Pak
7. Insurance
8. Legal Issues
9. Operations
10. Real Estate

There are currently 41 questions posted in these categories.

This is only a start.

Ideally, everyone in the system would submit questions and answers for posting. When someone has to do research on a specific topic, it usually does not take long to create a question and share how the issue was resolved and incorporate this information into the form of an FAQ outlining the resources used and the main issues to be aware of. Over time, the collaborative effort of the group will create an enormously powerful resource for everyone to draw upon. This is just one more tool we have as a group of like-minded entrepreneurs, working together to dominate the competition.