Tuesday, October 28, 2008

Customer Reviews

A great way to boost your search engine ranking is to post customer reviews and ratings. Most major directories provide a place for customers to write a review or post a rating for a business. It is a good idea to ask customers who have had a great experience with your business, to share their experience through posting a review.

Posted reviews from customers not only provide potential clients with insight on what type of great service you provid, but they also increase your SEO rankings. A great place to get reviews posted is on Google Maps.

Test this out. Do a search for: Shoe Stores, New York, NY (a competitive arena) on Google Maps. The first 28 pages of business listings on Google Maps are packed with business reviews. It is interesting to note that you have to scroll down through a couple hundred ads before a business without a review is listed. Obviously, locations without reviews are at the end of the listings which validates the concept that reviews help SEO rankings.

Please don’t have your employees rate your business, because search engines are much too smart for blatant abuse. It is best to obtain your reviews and ratings honestly.

Now when a client asks, “How can I thank you?” you know what your answer should be!