Call Source Data

Call Data

Data from Call Source has been collected for nearly four months and we are beginning to see some trends:

• One such golden nugget is that Mondays and Thursdays have the highest number of calls. This means that you should staff accordingly.
• Another nugget is that through mid-October, there have been nearly 50% as many calls as there were for the preceding three months and October isn’t over yet. Call volume is increasing.
• I think it is easy to make the assumption that the increase in calls is a direct reflection of the emphasis that has been devoted to ad placement and directory submissions. It is also important to note that 89% of all calls came directly from landing pages. This means that traffic should be pushed to landing pages!
• Finally, 43% of all calls last less than 30 seconds, which implies that nearly half of all calls which are sent to voicemail, or do not get an immediate answer, hang up.

As our campaign continues, more relevant data will be collected and new treads may emerge.

Keep up the good work!